Chronicles of Wofa Ampong Kwesi

  In December last year, I undertook a challenge I had always prayed for, travel to all sixteen regions in Ghana by road. This challenge was fueled by the remarkable attempt and successful execution of the Ghana spirit which led some Ghanaians to drive from Ghana to the UK.  Since I did not have the immediate resources to do the same, I dreamt of localizing that ambition by travelling to 16 regions on a road trip. I floated that idea on my WhatsApp status and one particular friend reached out to me and requested that I count the cost of fuel and mechanic wear and tear and decide whether the trip I was enthused about was worth pursuing. Well, I counted the cost but told myself the opportunity would come and it would either be through a personal or commercial request. Well true to my words, the opportunity came but it was through an official request which I hurriedly hopped on and meticulously planned to perfection.  It was a task for me to visit all the sixteen re...

  One day there we were having a departmental meeting discussing plans on how we were going to revive one of our most beloved brands. This brand used to do very well but due to a business decision to prioritize another brand over this brand, the bottle format of our beloved brand had been out of stock for more than 18 months. When this brand was launched, I was a second-year student at the University of Ghana, Legon. This drink was my go-to drink anytime I had lunch at the Odo Rise Restaurant in the Akuafo Hall of the university. I must confess that I had lunch there every working day of the week. This means that I had this drink every Monday to Friday. The brand then was positioned as the best of both worlds (a blend of Malt and Cola). This novelty was generally accepted and patronized by the market when it was introduced to the Ghanaian consumer. This was because it was the very first time such a product had hit the market and as the typical Ghanaian consumer trend would have i...